Peter Sedgwick

Principal Consultant

Over the last dozen years with ERA, Peter has brought to bear commercial business acumen, and relationship skills developed over 30 years in the marketing, advertising and brand development sectors.

Behind all his thinking is that potential clients of ERA must be assisted to identify a specific benefit or range of benefits that will flow from working with ERA and that will have a substantial impact on their immediate and future business. In the process of discovering these benefits, Peter looks to create a level of reciprocal trust between buyer and seller, such that the ERA brand becomes synonymous with a “safe pair of hands”.

Peter concentrates on interacting with large, medium and small businesses recognizing that each entity has its characteristics, its own unique needs and priorities. Following ERA’s engagement, Peter taps into the intellectual property of our team of category specialists to ensure that results are on time and forecast.

“There’s a high level of satisfaction,” says Peter, “in identifying results that surprise clients who can then turn their attention to employing the extra cash flow into growing their business”.

Some of Peter’s recent clients include Allens Arthur Robinson (now Linklaters); Herbert Geer; TressCox Lawyers; Miele; Michelin Australia; Harness Racing Victoria, Pakenham Racing Club and Holden Special Vehicles.


  • Business Development
  • Client Management

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