ERA topfranchise award 2018 marketing lifestyle and passion

Expense Reduction Analysts has won the topfranchise Top 10 Award for the second year in a row in three categories: marketing, lifestyle, and a new category, passion.

Fred Marfleet, Chairman and Founder of ERA, says:

“Congratulations to the Aussie team. I really like the recognition for ‘passion’ as it is the passion that is vital to building the right business culture.”

Every year, the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle, and expansion. The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia. Each year, more than 1,500 Australian franchises are queried through a comprehensive survey conducted by specialist researchers 10 THOUSAND FEET, and the number one marketplace for buying a business, SEEK Business.

The lifestyle category looks at how positively franchisees perceive the balance between their work and home lives as an indicator of their satisfaction with their choice of the franchise. Franchise companies who cater to a good lifestyle according to their franchisees create an environment and an efficient operating system where a good work-life balance is very achievable.

The marketing category combines elements that look at the strength of the marketing strategy; how well franchisors understand the consumer; how well campaigns are explained and tracked; and the guidance and support in implementing campaigns as a franchise on a local level to the target audience.

“If you are considering opening a franchise in the future, you can be confident that if you deal with one of the following the Top Ten franchisors, you will be getting one of the best opportunities possible” Ian topfranchise.