ERA topfranchise award 2017 marketing and lifestyle

Every year, the topfranchise Awards recognise best practice within the franchising sector across six categories; marketing, branding, passion, support, lifestyle, and expansion. The Top 10 Awards recognise franchises that perform well in the selected category as rated by current franchisees so you can find the best franchises for sale in Australia. Each year, more than 1,500 Australian franchises are queried through a comprehensive survey conducted by specialist researchers 10 THOUSAND FEET, and the number one marketplace for buying a business, SEEK Business.

For the first time, Expense Reduction Analysts has won the Top 10 Award for marketing and lifestyle.

The marketing category combines elements that look at the strength of the marketing strategy; how well franchisors understand the consumer; how well campaigns are explained and tracked; and the guidance and support in implementing campaigns as a franchise on a local level to the target audience.

The lifestyle category looks at how positively franchisees perceive the balance between their work and home lives as an indicator of their satisfaction with their choice of the franchise. Franchise companies who cater to a good lifestyle according to their franchisees create an environment and an efficient operating system where a good work-life balance is very achievable.

Head of Intelligence for topfranchise and 10 THOUSAND FEET, Ian Krawitz, says:

“For the Top 10 Award Winners, there is a huge amount of effort that goes on behind the scenes to give their franchisees the best chance of success.

The topfranchise Award winners recognise there are critical pillars in the relationship they have with their franchisees, such as support, marketing, brand, lifestyle, expansion opportunities and passion.

The best franchisors listen to their franchisee’s needs and see their role is to support franchisees to deliver an amazing customer offer every day and support franchisees to have strong businesses.”